The Status and Role of Pictograms in the Communicative Space of Modern English
Keywords:
verbal means, non-verbal means, pictogram, infographics, multimodal texts, semiotic resources.Abstract
This article deals with pictograms which are used in the communicative space of modern English in place of phonemes, morphemes and lexemes. In the examples which are given, we see that in most cases morphemes and singular phonemes are replaced by graphical elements. With respect to the replacement of lexemes, it is mainly the verbs used in statements and questions which for which a substitution occurs. Paralinguistic units are contextually dependent and their semantics correlates with the verbal part through various types of relations. The most distinctive feature of modern multimodal discourse is the combination of signs belonging to the codes of two semiotic systems—verbal and non-verbal. Paralinguistic graphic means, which can be included in a text, modify its structure and add additional shades of meaning to it. The role and the status of pictograms have been defined. Pictograms are important textual elements in the creation of a text. Their distinctive features have been defined and their paradigmatic relations have been identified. In the process of analysing the peculiarities of pictograms, sociocultural factors have been taken into account.
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